The problem is it's a highlight in the photos and highlights attract attention.
If you selective darken the sign it should be less intrusive.

first time hearing the question.

Funny thing is I came across this book that might interest you, don't know if it's good though
http://eyeonmarketingsuccess.com/thebook/

Some very good landscapes photos from Saurabh Deoras sdeoras.smugmug.com
It aren't just the photos but he also write something under them and what settings and filters he used.
Might be good information for members wanting to learn more about landscape photography since with that information you can better see what the photographer did to get the shot.

From those shots I really see I need a set off hard-edge GND ^^

Just took a shot.
numbers are with a 101 by 101 average:
R 96
G 95
B 94

this the math Luminosity = 0.3 R + 0.59 G + 0.11 B so...
0,3 x 96 + 0,59 x 95 + 0,11 x 94 = 95,19
We agreed that 118 is 18% grey and I said 12% was 97
Seems the K10D meters for 12% grey (or close to it) and not 18% grey.

Yes my last site say 118 is 18% grey on the histogram, 12% should be 97.
you can test it easily.
Take a photo of a white paper and expose so the meter says it's spot on, the white should now be the grey it meters for.

This giving me headache

100% white does not mean how bright something is, it can not be whiter but something can be brighter.
It would be interesting to see if you make the visible 90% white to 50% grey to see if more is captured.
Here with some tweaking off the raw they get 10 stops of information out of the K10D link
That means the headroom is more then you suggest.

Also are we now talking about 18% reflective or luminance????


well the sunny 16 doesn't work any more since that rule is an old one when film are around so if the light meters went from 12% to 18% say goodbye to that rule because it's half stop or so too bright

I still think light meters in the camera are calibrated to 12%
If they really did change then some clever folks must have make a new grey card specially for digital to get the proper exposure.

And Saab is Dutch now
Finally we have a good car again ^^

here in my place this funky thing was make until recently.

You forgot the grip, so yes it does take AA batteries but not as main powersuply but that wasn't said

The number is climbing

I think we should have a good discussion about that one, if we really want to keep it or not or change it, it's getting a bit crowded with comps this way
Will see how it goes when the voting starts.