Pentax/Ricoh putting prices up


ChrisA

Link Posted 15/04/2012 - 15:31
Don wrote:
To remain competitive with products that lose thier value rapidly as newer devices hit the market, Pentax needs to raise the prices on the lenses and lower the prices on the bodies...
the company had to do this sooner or later to remain viable.

This strategy would make Pentax incredibly vulnerable to pricing strategies from Sigma and Tamron then.

Unless Sigma keep their prices up to match Pentax, some people at least will desert Pentax for Sigma, and if enough of them do that, Pentax risk being completely stuffed - with unprofitable bodies, and not enough lenses being sold to make up for it.

Sigma won't care if Pentax go out of business - they'll pick up the increased sales from the people that move to Canon or Nikon.

I'm not convinced by this 'loss leader' argument at all - rapid depreciation doesn't mean people don't buy new expensive gear - just look at the car industry.
.
Pentax K-3, DA18-135, DA35 F2.4, DA17-70, DA55-300, FA28-200, A50 F1.7, A100 F4 Macro, A400 F5.6, Sigma 10-20 EXDC, 50-500 F4.5-6.3 APO DG OS Samsung flash SEF-54PZF(x2)
.

Col K10

Link Posted 15/04/2012 - 15:33
fritzthedog wrote:
I have just purchased a bag of their own brand peanuts from Sainsburys and noticed that the price has gone up by 30% since last week.

Does this mean they have been bought out by Ricoh?


On a personal note - the price increases are likely to save me money as I am now less likely to 'need' another new lens in the foreseeable future.

Carl

Depend's is that the Sainsbury's which provides the nice 2hr free parking right by SRS in Watford? The pricing appears to also be making a wider separation between the new DA Primes, the Ltd's and "Stars". Makes it even more important how the 560mm will be classified.
Colin
"If a picture paints a 1000 words why have I run out of bookshelves."

Don

Link Posted 15/04/2012 - 15:39
ChrisA wrote:
Don wrote:
To remain competitive with products that lose thier value rapidly as newer devices hit the market, Pentax needs to raise the prices on the lenses and lower the prices on the bodies...
the company had to do this sooner or later to remain viable.

This strategy would make Pentax incredibly vulnerable to pricing strategies from Sigma and Tamron then.

Unless Sigma keep their prices up to match Pentax, some people at least will desert Pentax for Sigma, and if enough of them do that, Pentax risk being completely stuffed - with unprofitable bodies, and not enough lenses being sold to make up for it.

Sigma won't care if Pentax go out of business - they'll pick up the increased sales from the people that move to Canon or Nikon.

I'm not convinced by this 'loss leader' argument at all - rapid depreciation doesn't mean people don't buy new expensive gear - just look at the car industry.

actually third party lens makers have a symbiotic relationship to the camera makers and Pentax has a solid history of designing lenses... take the 10-17 mm fisheye for example... so how many patents get exchanged, or licensed out to maker of third party lenses? my guess is the lensmakers will wind up raising prices as well...
Fired many shots. Didn't kill anything.

George Lazarette

Link Posted 15/04/2012 - 21:13
WobblyGoblin wrote:
George, you keep stating that margin is only correctly defined as being unit price less unit cost. If you talk to a cost accountant or similar then that is probably true.

In my experience of advising businesses and working in financial reporting people would often assume you mean total turnover less cost of sales.

In either case, in my experience it is not unusual for someone to ask you to clarify whether you meant unit margin or gross margin.

It was obvious what Dr Mhuni was saying so there was no need to play the pedant and try and pick fault.

It seems to me that you are picking fault, which is hypocritical.

G
Keywords: Charming, polite, and generally agreeable.

grahamcoad

Link Posted 16/04/2012 - 08:31
Prices go up...prices come down, but mostly prices go up. I am glad that I have recently bought the lenses I want for the K-5 I bought last year.

I agonised over whether I could afford my kit, but am now glad I did it when I did, (usually I get it wrong!)
K-1, Sigma 12-24mm DG EX, Sigma 24-70mm DG EX, K-3, White K-01 with 40mm XS and white 35mm f2.4, SMC Pentax FA 1.8 31mm AL Limited, 43mm f1.9 Limited, 77mm f1.8 Limited, Sigma 17-50 f2.8, SMC Pentax DA* 50-135 f2.8, MX + SMC M 50mm f1.4, SMC A 50mm f1.4, SMC A 50mm f1.2, Spotmatic F 55mm f1.8, ES with 55mm f1.8 and 28mm f3.5, Program Plus (Chrome) with SMC A 50mm f1.7, Pentax 6x7, Leica ii, plus misc. odds and sods)
Last Edited by grahamcoad on 16/04/2012 - 08:35

cabstar

Link Posted 16/04/2012 - 11:57
Don wrote:
ChrisA wrote:


I'm not convinced by this 'loss leader' argument at all - rapid depreciation doesn't mean people don't buy new expensive gear - just look at the car industry.

actually third party lens makers have a symbiotic relationship to the camera makers and Pentax has a solid history of designing lenses... take the 10-17 mm fisheye for example... so how many patents get exchanged, or licensed out to maker of third party lenses? my guess is the lensmakers will wind up raising prices as well...

Are you sure they have a symbiotic relationship???

link

Sigma & Tamron have been well known for reengineering mounts & other technologies in the past I am sure they will carry on in the future much to the annoynace of camera manufacturers
PPG Wedding photography Flickr
Concert photography

Currently on a Pentax hiatus until an FF Pentax is released

mecrox

Link Posted 16/04/2012 - 13:17
Feeling gloomy here. Pentax lenses were already fully priced, imho, and now they are or soon will be fully overpriced. None of the present bodies offers particularly good value, either (the K-r excepted, but it is end of line). Folks have offered many reasons for the increases, but the only one I can see is that Ricoh are rebalancing their trading worldwide to allow for currency fluctuations and to discourage cheap internet sales in one territory from undercutting higher-priced sales in another territory. I'm not sure Ricoh give a stuff about selling Pentax in the UK or in other small and relatively insignificant markets. If folks are crazy enough to want to buy the brand here then fine, but the message seems to be "good luck but you are on your own, boys". It must be very tough for specialist retailers, too. You put a great deal of effort into building up your sales and reputation, then thanks to corporate politicking in Japan the brand prices itself straight out of contention and you are left high and dry.

foneypony

Link Posted 16/04/2012 - 15:30
I find all this chat quite amusing....I for one don't give a damm about the rising prices....I know they need to rise...Exchange rates is not an excuse.....it's a fact.....a cold hard fact....as is availability of components....You guys are supposed to be Pentax supporters????? Most of you sound like the type that would leave a football match at half time if your side was 1-0 down!!!
Also, it is quite obvious that you don't understand how a large Japanese corp. is run. I do, I work for the largest Japanese corp and have done for 15 years..
I you want Pentax to grow and get back to the position they were in 20 years ago, they need to make money. You can't expect Ricoh to just hand them bags of cash......what sense does that make.
Get behind them....support your dealer.....save up and buy the kit you want.....more importantly, use it rather than listing it on every thread....

ps, 2x K5+16-50, 50-135mm, 200mmm , 300mm, 15mm, 31mm f1.8, 77mm f1.8,

fatspider

Link Posted 16/04/2012 - 17:25
foneypony wrote:
I find all this chat quite amusing....I for one don't give a damm about the rising prices....I know they need to rise...Exchange rates is not an excuse.....it's a fact.....a cold hard fact....as is availability of components....You guys are supposed to be Pentax supporters????? Most of you sound like the type that would leave a football match at half time if your side was 1-0 down!!!
Also, it is quite obvious that you don't understand how a large Japanese corp. is run. I do, I work for the largest Japanese corp and have done for 15 years..
I you want Pentax to grow and get back to the position they were in 20 years ago, they need to make money. You can't expect Ricoh to just hand them bags of cash......what sense does that make.
Get behind them....support your dealer.....save up and buy the kit you want.....more importantly, use it rather than listing it on every thread....

ps, 2x K5+16-50, 50-135mm, 200mmm , 300mm, 15mm, 31mm f1.8, 77mm f1.8,

+1
My Names Alan, and I'm a lensaholic.
My PPG link
My Flckr link

grahamcoad

Link Posted 16/04/2012 - 18:43
I like a pint in my local pub... the price of beer goes up.
I like going for a drive...... the cost of diesel goes up.
I like to cook nice food...the cost of food goes up.
I like a nice warm home......the cost of electricity and gas goes up.
I like my hobby, photography.........
K-1, Sigma 12-24mm DG EX, Sigma 24-70mm DG EX, K-3, White K-01 with 40mm XS and white 35mm f2.4, SMC Pentax FA 1.8 31mm AL Limited, 43mm f1.9 Limited, 77mm f1.8 Limited, Sigma 17-50 f2.8, SMC Pentax DA* 50-135 f2.8, MX + SMC M 50mm f1.4, SMC A 50mm f1.4, SMC A 50mm f1.2, Spotmatic F 55mm f1.8, ES with 55mm f1.8 and 28mm f3.5, Program Plus (Chrome) with SMC A 50mm f1.7, Pentax 6x7, Leica ii, plus misc. odds and sods)

woodworm

Link Posted 16/04/2012 - 19:05
I like my hobby, photography as well. If I was starting out today I'd have to look for a different hobby because I couldn't afford it.

Photography makes golf look cheap

grahamcoad

Link Posted 16/04/2012 - 19:20
If you were "starting out now" you would probably have a 60 digital compact! (and no film or developing costs these days)
K-1, Sigma 12-24mm DG EX, Sigma 24-70mm DG EX, K-3, White K-01 with 40mm XS and white 35mm f2.4, SMC Pentax FA 1.8 31mm AL Limited, 43mm f1.9 Limited, 77mm f1.8 Limited, Sigma 17-50 f2.8, SMC Pentax DA* 50-135 f2.8, MX + SMC M 50mm f1.4, SMC A 50mm f1.4, SMC A 50mm f1.2, Spotmatic F 55mm f1.8, ES with 55mm f1.8 and 28mm f3.5, Program Plus (Chrome) with SMC A 50mm f1.7, Pentax 6x7, Leica ii, plus misc. odds and sods)

stigg

Link Posted 16/04/2012 - 20:43
I think fatspider has a good point, when you save up for something you also look after it more. Photography is and never has been cheep, nor is drinking or smoking but people still do it!!!! woodworm i think you will find golf is in a class all of it's own on price.
All the best
Brian

And come him slow or come him fast it is but death who comes at last.

George Lazarette

Link Posted 17/04/2012 - 00:30
Photography is far cheaper than it used to be.

My first Pentax, a Spotmatic, cost a month's pay. Cameras are much cheaper now, as with all things electronic.

And film, or its modern equivalent, is now free. If you want to print an A4 colour picture, it'll cost a fraction of what it used to.

Yes, the economic situation is a bit grim at the moment, but in general most things are pretty cheap today.

G
Keywords: Charming, polite, and generally agreeable.

vrapan

Link Posted 17/04/2012 - 08:17
I think we are missing the point on this thread really.

You can take pictures on a 50 P&S or a a 15000 FF Setup. You can mountain bike on a 400 Carrera or a 6000 feather light carbon setup and you can buy a few bottles of beer from your grocery store for a couple pounds or can only quench your thirst with Carlsberg Vintage 3.

So just as every other pass-time/hobby, photography is as cheap or as expensive as you want and can afford to make it.

However I am certain that it would be hard to swallow if your bottle of beer jumped from 2 to 4, the Carrera that was 400 went to 700 overnight and so people (including me admittedly) find hard to swallow the doubling of lens prices from last year.
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