All Forum Comments
Comment by stevejcoe posted on New K100D Super at 30/06/2007 - 11:02
Then if you are Pentax, consider what can be done without major redesign
and cost.
Processors and memory are cheaper than when the K10 was originally designed, so faster processing and a larger memory buffer are easy upgrades for no real cost. The K10 is as much computer as camera, so it is in that area that the upgrades are likely.
An improved kit lens, new flash, could be used as a sweeteners.
If you want to think more holistically Pentax could sign a bulk licensing deal with Adobe and offer Adobe software with their range of cameras.
K100 Super - Elements
K10 Super - Lightroom
K1 - CS3
Not likely though, my impression of Adobe is that they would rather sell a few copies at a high price, than open up the market.
Comment by stevejcoe posted on New K100D Super at 28/06/2007 - 14:11
If I am right the pricing will be about the same as the K10, which will be discounted and dissappear pretty quickly. The K10 Super will be the mid market segment offering, aimed at the so called advanced amatuers, with all the new high end stuff coming with the launch of the new model.
ME Super - K100 Super
Super A - K10 Super
LX - K1??
Comment by stevejcoe posted on New K100D Super at 28/06/2007 - 13:32
The K100 Super extends the life cycle of the original K100 and maintains Pentax presence in the market at an entry level, without the associated cost of a totally new model.
I expect the K10 will get a similar treatment later this year and at around the same time a really new model will be announced with a very high specification and corresponding price.
That would provide Pentax with 3 cameras aimed at 3 different market segments, that coupled with the new range of lens will firmly lay down the challenge to Canikon.
I too wish that Pentax would restart production of some of the FA range, but I guess the economics just don't stack up.
Comment by stevejcoe posted on New K100D Super at 28/06/2007 - 08:48
Comment by stevejcoe posted on Horribly adictive at 27/06/2007 - 18:58
Comment by stevejcoe posted on Horribly adictive at 27/06/2007 - 15:24
Anyone with experience of this lens?
Some images can be found at
http://www.pbase.com/cameras/pentax/smc_pfa_28-90_35-56
Found 1 review at:
http://photosig.pcphotoreview.com/mfr/pentax/35mm-zoom/PRD_388187_3128crx.aspx#reviews
Comment by stevejcoe posted on Which is best at 26/06/2007 - 07:59
Comment by stevejcoe posted on K100d flash / AF-assist operation? at 25/06/2007 - 11:15
Comment by stevejcoe posted on k10 gets camera of the year at 24/06/2007 - 17:51
Comment by stevejcoe posted on k10 gets camera of the year at 24/06/2007 - 17:24


The majority of people buying will not be particularly interested in photography, to them it will be another gadget to add the collection. Few will ever need anything more than whatever kit lens is supplied.
To attract this type of buyer, the camera needs to appear modern, and have lots of flashy features, whether they are useful or not. Consider this, why not make the K100 Super available in a number of bright colours? Not for the purist, but widens the appeal to the cash rich, fashion concious younger generation.
I also mentioned in an earlier post about thinking more holistically. A savvy company should consider all parts of the value chain and market accordingly. This is about showing off images, shutter, apertures or focal lengths are of no interest.
Camera, Software, Printing, Display
Pentax, Adobe, Epson, Samsung
A holistic strategy would focus on alliances/partnerships and bundled packages, that provide non photographers with all that they need to create and display their images.
Success in the entry level market is vital, as it will fund the development of features, that members of this forum (as photographers) are asking for.