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Comment by DrOrloff posted on Pentax Full Frame, Will it ever happen. at 17/05/2013 - 12:47
Comment by DrOrloff posted on Pentax Full Frame, Will it ever happen. at 17/05/2013 - 11:27
I had my concerns about the health of Ricoh as a whole (cameras are only a small part of the overall business) but a large restructuring has returned the company to profit.
They have stated some ambitious aims for the future and from what I've seen are taking a very sensible approach. I think the Ricoh GR is a great product. It will sell like hot cakes and I think it is a game changer in the marketplace. That kind of thinking bodes well for Pentax products.
For any fan of Pentax cameras I think now is exactly the wrong time to be jumping ship. Ricoh is way bigger than Nikon so they have the resources to deliver along with seemingly the will. I have some beautifully constructed lenses that will last me a lifetime. I'm not going to give them up so readily without even giving Ricoh a chance to deliver, seems a bit crazy to me.
Comment by DrOrloff posted on Pentax Full Frame, Will it ever happen. at 17/05/2013 - 09:19
Comment by DrOrloff posted on Sigma 24mm f2.8 Vs Pentax 21mm f3.2 at 16/05/2013 - 12:01
Comment by DrOrloff posted on Sigma 24mm f2.8 Vs Pentax 21mm f3.2 at 16/05/2013 - 11:42
Comment by DrOrloff posted on Lonely tree at 16/05/2013 - 10:27
Comment by DrOrloff posted on portrait lenses? at 15/05/2013 - 22:10
Comment by DrOrloff posted on My first steps at 15/05/2013 - 21:53
Comment by DrOrloff posted on portrait lenses? at 15/05/2013 - 21:43
Comment by DrOrloff posted on portrait lenses? at 15/05/2013 - 09:37


They have been acting for a while. People's expectations of how long it takes to conceptualise, design and produce a new product are way off the mark. Anyone who has been involved in a multinational business takeover would also appreciate the time taken to integrate a new business. Few seem to appreciate that.
What sort of time frame are you thinking, as you are not telling me that when nikon and canon released their first full frame camera to the market all those years ago Pentax thought that it would never catch on.
What I do think is that certain bad decisions have been made due to different buy outs and take overs and the pot has run slightly dry.
Did Pentax think they should develop a full frame camera years ago? Almost certainly yes. Could Pentax have made that decision? Almost certainly no.
Hoya bought Pentax to cherry pick the bits they wanted for their core business and spit the pips of the camera business out. The bloke who ran Pentax and wanted to develop it as a camera business was replaced by someone acceptable to the parent company. He wouldn't waste Hoya's time on full frame and the like, merely keep it ticking over until it could be passed on. Hoya never intended to keep Pentax and therefore never put the a lomg term strategy in place. The business objective for the camera arm would have been damage limitation.
Ricoh are different. They bought it to run as a camera business, therefore to be competitive and recognised the need for full frame. Not just to be regarded as serious but also because it is a long term essential r&d line to satisfy the trend for smaller bodies and larger sensors.
Timeframe? Ricoh took over in October 2011. I expect it would have taken a good six months to get the Pentax subsidiary into shape. I expect a full frame to have been greenlighted for maybe a year at the most. If it comes out this year I think they are doing very well. It's not just a camera body there has to be a convincing lens portfolio too and if it is intended for Pros then a proper support network too. The clamour for a full frame to market shortly after the Ricoh takeover was just ridiculous.
Pentax won't be left behind. Smeggy is right the takeover put them back. But to move forward that had to be the case and it is the right thing to do. I don't think the pot was slightly dry I think Pentax were headed for oblivion. The K5II was just a stopgap. The MX-1 and other dribs and drabs I expect were already in the pipeline. I think we have yet to see anything from the new Pentax.
I won't judge the success of Ricoh's management for another year.