Pentax Ricoh


Link Posted 02/07/2013 - 05:23
I read today that PentaxRicho Imaging are going to drop Pentax from their name from August this year ... what does this mean? why are they bothering ? ...jeff...


Link Posted 02/07/2013 - 05:26
Doesn't seem likely - where is the source for this info?
Best regards, John


Link Posted 02/07/2013 - 06:14
Pentax name to be dropped from "company" name, no change to product names.
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Link Posted 02/07/2013 - 06:32
Pentax? Didn't they used to make cameras?

Ricoh, "A New World Order" company......
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Last Edited by K10D on 02/07/2013 - 06:39


Link Posted 02/07/2013 - 07:34
Thanks for link.
Best regards, John


Link Posted 02/07/2013 - 07:56
Well Pentax seems to have been a fairly obscure name for a while now, in this country anyway. For everything else there's... you know what



Link Posted 02/07/2013 - 07:57
It does of course make a lot of sense: PRIC becomes RIC.

The Pentax name will still be on the products.

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Link Posted 02/07/2013 - 08:22
uncertainty is the major problem of Pentax since the beginning of digital era
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Last Edited by senn on 02/07/2013 - 08:23


Link Posted 02/07/2013 - 08:36
Bad move! Looks like they want to sell off Pentax

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Link Posted 02/07/2013 - 08:41
Why is it a bad move? This always happens with corporate structures, it doesn't mean the end of the Pentax brand...
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Link Posted 02/07/2013 - 08:52
TBH I don't give a monkeys about the name on the camera, I was happy enough with a Samsung badge with the GX10, it's all about what sort of investment they'll be putting into the products and this needs to kick in pretty soon as things are moving on very quickly now.

I'm certain many Pentax owners, much the same as I am, are keeping a close eye on developments elsewhere, the temptation to leave the brand is ever increasing so the next move needs to be a good one.

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Link Posted 02/07/2013 - 09:10
... the temptation to leave the brand is ever increasing so the next move needs to be a good one.

So there will be loads of "obsolete" kit for sale at rock bottom prices for us that couldn't afford to change brands



Link Posted 02/07/2013 - 09:15
I wonder if the executives making this change would be totally bemused by the negativity expressed by some.

It seems to happen every time even the slightest change occurs.

There has been masses of development, new product introductions have accelerated and more plans are in the pipeline. How can a simple name change be seen as evidence of the End Of All Things?
Best regards, John


Link Posted 02/07/2013 - 09:26
I think the main problem is, it's going to sound to lots of people that Pentax (the product)is being dumped. Pick any magazine up and where do you see Pentax mentioned? As one member has already stated "Pentax, they used to make cameras didn't they"? No matter how good your product is, if you don't present it to the masses it will eventually fail.



Link Posted 02/07/2013 - 09:35
I don't see what the problem is. PRIC was an embarrassing acronym, and Ricoh is the parent company which has 'subsumed' Pentax into itself, so this all makes sense. Perhaps Ricoh feel they don't need to use the Pentax name to broaden their appeal anymore, since they have a hit on their hands with the new GR.
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