Pentax profile and visibility

Robbie_D's thread about Pentax gear as props in movie scenes got me thinking more generally about brand profile and visibility.

In our Australian Photographic Society's monthly glossy, there is a competition which leads the regular articles, called 'Your Best Shot'.
The current issue's winning shot was taken with a K20. A K10 and an *ist DL received mentions.

It's not often that Pentax is featured so, here included.