http://www.ricoh-imaging.co.jp/english/products/lens/k/standard/hdpentax-da-16-8...

Looks good on paper!

Nor the right course either Mark but I only think that they were posted to show it could be done and what remarkable cropping power!
I sincerely do wish i had the means and feel
Knowing you have one!

£600, I just feel it's the replacement to the slightly troublesome 17-70 F4, wider longer but variable aperture, the big two both do them, not really that expensive as it will drop to the same level as the Nikon 16-85mm soonish. Theirs is currently elling for a whopping £573.79 at the Nikon UK store and about £150 less at SRS, so I think we will see it drop to around £450 sharpish which is not bad for such a swiss army knife of a lens? Optics we will have to wait and see on but I personally don't see it replacing my 17-70 anytime soon, (To Mike P, my 17-70 is turning out to be the best £250 I ever spent in photography, I can't thank you enough!) which I have a story to relate about when I stop shooting the autumn stuff in the lakes and have time to do it justice...
Might be just the ticket, if the optics hold up? If it's half as good as the Nikon one it'll be a brilliant lens...
72mm thread is a bit awkward though...

http://www.europe-nikon.com/en_GB/product/nikkor-lenses/auto-focus-lenses/dx/zoo...

http://www.srsmicrosystems.co.uk/lenses/nikon-lenses/nikon-16-85mm-f3-5-5-6g-af-...

Though colours apart it's kind of hard to see whats new about it?
Was it available in colours befroe? I must admit to being completely ambivolent towards this, so may not have payed much attention in the first place! Well it's new anyway...
They like their Niches do Ricoh and I kind of like that.

http://photorumors.com/2014/10/28/new-ricoh-theta-360-degree-camera-announced/#more-63334

http://www.dpreview.com/forums/post/54615150

http://cl.s6.exct.net/?qs=4b968d23a771cb27a5a464e99bbd22ef6399341295f33dc54b27a6...

Yep and thats who it's for, where they do 90% of their business, move along people nothing to see here...

https://www.youtube.com/watch?v=30TWJ8bWGmA

Part Deux...

+1

Looks quite reminiscent of the American Pentax sites, new Front page design, quite refreshing to look at but perhaps a little "too spacey" as others have said but it looks good and modern, I suppose being modern we have to have ter(d)-face and book-twit, so you may as well add in Google-plus and Pintrest etc etc add infinitum...
Overall it may attract more people and that can only be good really, we have to look fresh for new K-S1 users