new Theta...

Though colours apart it's kind of hard to see whats new about it?
Was it available in colours befroe? I must admit to being completely ambivolent towards this, so may not have payed much attention in the first place! Well it's new anyway...
They like their Niches do Ricoh and I kind of like that.

http://photorumors.com/2014/10/28/new-ricoh-theta-360-degree-camera-announced/#more-63334