What to charge for an image

Hi folks, I've been contacted by a marketing agency who want to use one of my images as magazine front cover. This is a first for me and I must admit I am clueless as to what to charge them. They are after my highest resolution image, either tiff or jpeg. Anyone advice would be much appreciated, cheers, Jim

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Great simplicity is only won by an intense moment or by years of intelligent effort. T.S Eliot

PPG
Gear Not enough!!

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I have never reached these giddy heights!!

I think this area is a bit of a minefield, but you could try "Stock photos price calculater" on the internet. I recall looking at it some while ago and thought the prices quoted rather optimistic. It may give you a guide however.

Jim

This link may provide some initial starting points
http://www.londonfreelance.org/feesguide/index.php?language=en&country=UK§io...

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Fletcher8.

Congratulations Jim, well done!

Regards
David

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Flickr

Some cameras, some lenses, some bits 'n' bobs

Well done. Ask them what they are offering and go from there

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PPG Wedding photography Flickr
Concert photography

Currently on a Pentax hiatus until an FF Pentax is released

Also, ask for their print-run. A magazine with one of 3000 copies merits a lower fee than one at 30,000 copies. It gives you a sense of scale when agreeing a fee. If they do print and electronic versions, they should expect to pay a little more than for print only. Fees vary quite considerably according to usage, so I'd do as cabstar suggests and ask them what fee they have in mind. I should add that I've never been in your fortunate position of charging a fee, but I have been on the other side of the fence in the past.

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Regards, Christopher

ChristopherWheelerPhotography

Around £50-00 I would say -- any more and you are likely to get NOTHING as there are so many people willing to GIVE their photos free nowadays and I am grateful for 'small mercies'.

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been a member of Pentax Club since the Ron Spillman era! Got COMPUTERISED at last - DIGITISED? Taken the PLUNGE - BUT FILM STILL RULES !!!

£50 for a cover shot Peter, your to cheap. I would expect that as a minimum for a small head shot in any magazine.

I would expect at least £150 for a cover shot, even for a small run trade magazine. But it also depends what you value, qudos from a cover image or cash or both

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PPG Wedding photography Flickr
Concert photography

Currently on a Pentax hiatus until an FF Pentax is released

It does depend on the type and circulation of the magazine so it's impossible to give a definitive answer.

I find the best approach is to ask them what they normal pay for such images, good quality magazines will already have a price in mind...they'll probably quote slightly lower for obvious reasons but it gives you a good starting point for negotiation. It's worked for me anyway!!

Simon

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First of all my apologies for the delayed response and secondly thank you to everyone who replied to my question. The responses gave me some benchmarks for negotiation. I settled on £100 in the end and the cheque has arrived today so happy times Thanks again, cheers, Jim

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Great simplicity is only won by an intense moment or by years of intelligent effort. T.S Eliot

PPG
Gear Not enough!!

Flickr
My not so new website