What to charge for an image


sandinista

Link Posted 13/06/2013 - 18:23
Hi folks, I've been contacted by a marketing agency who want to use one of my images as magazine front cover. This is a first for me and I must admit I am clueless as to what to charge them. They are after my highest resolution image, either tiff or jpeg. Anyone advice would be much appreciated, cheers, Jim
Great simplicity is only won by an intense moment or by years of intelligent effort. T.S Eliot

PPG
Gear Not enough!!

Flickr
My not so new website

oldhat

Link Posted 13/06/2013 - 20:46
I have never reached these giddy heights!!

I think this area is a bit of a minefield, but you could try "Stock photos price calculater" on the internet. I recall looking at it some while ago and thought the prices quoted rather optimistic. It may give you a guide however.

Fletcher8

Link Posted 13/06/2013 - 21:15
Jim

This link may provide some initial starting points
http://www.londonfreelance.org/feesguide/index.php?language=en&country=UK§io...
Fletcher8.

davidstorm

Link Posted 13/06/2013 - 22:48
Congratulations Jim, well done!

Regards
David
My Website http://imagesbydavidstorm.foliopic.com

Flickr

Some cameras, some lenses, some bits 'n' bobs

cabstar

Link Posted 14/06/2013 - 01:42
Well done. Ask them what they are offering and go from there
PPG Wedding photography Flickr
Concert photography

Currently on a Pentax hiatus until an FF Pentax is released

CMW

Link Posted 14/06/2013 - 08:58
Also, ask for their print-run. A magazine with one of 3000 copies merits a lower fee than one at 30,000 copies. It gives you a sense of scale when agreeing a fee. If they do print and electronic versions, they should expect to pay a little more than for print only. Fees vary quite considerably according to usage, so I'd do as cabstar suggests and ask them what fee they have in mind. I should add that I've never been in your fortunate position of charging a fee, but I have been on the other side of the fence in the past.
Regards, Christopher

ChristopherWheelerPhotography

Peter Elgar

Link Posted 14/06/2013 - 12:05
Around 50-00 I would say -- any more and you are likely to get NOTHING as there are so many people willing to GIVE their photos free nowadays and I am grateful for 'small mercies'.
been a member of Pentax Club since the Ron Spillman era! Got COMPUTERISED at last - DIGITISED? Taken the PLUNGE - BUT FILM STILL RULES !!!

cabstar

Link Posted 14/06/2013 - 14:21
50 for a cover shot Peter, your to cheap. I would expect that as a minimum for a small head shot in any magazine.

I would expect at least 150 for a cover shot, even for a small run trade magazine. But it also depends what you value, qudos from a cover image or cash or both
PPG Wedding photography Flickr
Concert photography

Currently on a Pentax hiatus until an FF Pentax is released

simonkit

Link Posted 15/06/2013 - 22:13
It does depend on the type and circulation of the magazine so it's impossible to give a definitive answer.

I find the best approach is to ask them what they normal pay for such images, good quality magazines will already have a price in mind...they'll probably quote slightly lower for obvious reasons but it gives you a good starting point for negotiation. It's worked for me anyway!!

Simon
My website http://www.landscapephotographyuk.com

My Facebook page http://www.facebook.com/landscapephotographyuk

Find me on Google+ link

sandinista

Link Posted 24/07/2013 - 13:29
First of all my apologies for the delayed response and secondly thank you to everyone who replied to my question. The responses gave me some benchmarks for negotiation. I settled on 100 in the end and the cheque has arrived today so happy times Thanks again, cheers, Jim
Great simplicity is only won by an intense moment or by years of intelligent effort. T.S Eliot

PPG
Gear Not enough!!

Flickr
My not so new website
Add a Comment
You must be registered or logged-in to comment.