What to charge for an image

Hi folks, I've been contacted by a marketing agency who want to use one of my images as magazine front cover. This is a first for me and I must admit I am clueless as to what to charge them. They are after my highest resolution image, either tiff or jpeg. Anyone advice would be much appreciated, cheers, Jim

I have never reached these giddy heights!!

I think this area is a bit of a minefield, but you could try "Stock photos price calculater" on the internet. I recall looking at it some while ago and thought the prices quoted rather optimistic. It may give you a guide however.

Jim

This link may provide some initial starting points
http://www.londonfreelance.org/feesguide/index.php?language=en&country=UK§io...

Congratulations Jim, well done!

Regards
David

Well done. Ask them what they are offering and go from there

Also, ask for their print-run. A magazine with one of 3000 copies merits a lower fee than one at 30,000 copies. It gives you a sense of scale when agreeing a fee. If they do print and electronic versions, they should expect to pay a little more than for print only. Fees vary quite considerably according to usage, so I'd do as cabstar suggests and ask them what fee they have in mind. I should add that I've never been in your fortunate position of charging a fee, but I have been on the other side of the fence in the past.

Around £50-00 I would say -- any more and you are likely to get NOTHING as there are so many people willing to GIVE their photos free nowadays and I am grateful for 'small mercies'.

£50 for a cover shot Peter, your to cheap. I would expect that as a minimum for a small head shot in any magazine.

I would expect at least £150 for a cover shot, even for a small run trade magazine. But it also depends what you value, qudos from a cover image or cash or both

It does depend on the type and circulation of the magazine so it's impossible to give a definitive answer.

I find the best approach is to ask them what they normal pay for such images, good quality magazines will already have a price in mind...they'll probably quote slightly lower for obvious reasons but it gives you a good starting point for negotiation. It's worked for me anyway!!

Simon

First of all my apologies for the delayed response and secondly thank you to everyone who replied to my question. The responses gave me some benchmarks for negotiation. I settled on £100 in the end and the cheque has arrived today so happy times Thanks again, cheers, Jim