The Day of the Pentax

Looking though the new issue of AP there is an amazing amount of Pentax content.

Page 4 sees Clifton Cameras with a full page of DSLRs, including the 645D. Page 34 has editor Damien Demolder offering five reader a trip on the Thames with a chance to win a K-5 II on the day. Page 43 has a half page from Spectrum offering Pentax in general. Page 67 has no less than 10 Pentax cameras plus 15 different lenses on offer from Wex. Later, Mifsud have a small number of Pentax items. London Camera Exchange have a full page on the GR and accessories. SRS have their usual half page, headlining Pentax. Park have the inside back cover and a mention for the £50 offer on the 50mm f/1.8.

All in all, a pretty good week for Pentax in AP. Is this being mirrored across the other magazines yet?

Sounds good John.
Let's hope this is a new Pentax marketing trend by Ricoh

I do think marketing wise then they are getting their act together. It's a shame that the PPG has both been dumbed down and neglected, since excellent images are a powerful marketing tool. But in other areas there is some welcome nouse that was always previously lacking.

I notice the editor uses a Pentax, clever product placement I wonder?

Digital Camera magazine always has a small camera next to its title on the front cover. It changed from the usual Canon/Nikon to a Pentax in July and it still there on the current issue! It's a white 50 or 500 I think.

Lets hope Pentax marketing is on the up.