Ricoh instore day

I spent a good hour on Saturday taking to the Pentax rep during the Ricoh instore day at my local dealer. Key findings were:

K-3 selling very well.
20-40 Ltd has been on the rep's K-3 since he got it, he absolutely loves it and says he can easily see it replacing his 21,35 and 40 ltd's
Ricoh's R & D budget is 10 times what Hoya's was.
Pentax is getting into more retailers, Jessops doing really well with the brand.
Full Frame no new news, but having a pretty much complete APS-C line-up means still likely for next year and would not be surprised if more than one FF model.
Recent lens price increases mainly due to exchange rates.

Above all else, it was just really good to have a go with all the kit, as most of the range was there. They will also do a deal on the day undercutting all dealers on the day. I picked up a 100 wr macro for under £500

P.S. The 645d's viewfinder was just wow!