Pentax Advertising - the 1970s

johnriley
Posted 14/02/2016 - 23:42 Link
Pentax seem to have been on a bit of a roll in the 1970s. SMC coating, new Spotmatics, electronic ES models, a new bayonet mount and a complete release of bayonet lenses. Then, in May 1977 we find a double spread advert plus a very nice review.

Comment Image


Comment Image


Comment Image
Best regards, John
johnriley
Posted 17/02/2016 - 14:32 Link
June 1977 saw the introduction of the other initial M series camera, the incredible MX. I probably used one of these more than any other camera at the time.

Comment Image


Comment Image

Comment Image
Best regards, John
womble
Posted 17/02/2016 - 17:30 Link
I'm loving these old ads and reviews. Thanks for posting them John. Are they posted anywhere at a higher resolution? I'm straining my eyes to read them!

Many thanks, Kris.
Kris Lockyear
It is an illusion that photos are made with the camera… they are made with the eye, heart and head. Henri Cartier-Bresson
Lots of film bodies, a couple of digital ones, too many lenses (mainly older glass) and a Horseman LE 5x4.
johnriley
Posted 17/02/2016 - 17:37 Link
I know Kris, but I felt it was probably inappropriate to republish them properly without permission, so I'm using them in an editorial way. Bits can be glimpsed I'm sure, but they are not easily read. These are scans from my copies of the magazines.

I always found that PT made thoughtful and informed reviews. Not all magazines did.
Best regards, John
Edited by johnriley: 17/02/2016 - 18:57
philstaff
Posted 21/02/2016 - 13:44 Link
richandfleur wrote:
I see a genuine link for Pentax to do an Olympus and release a retro camera. Their bodies looked awesome before the move to the bulky digital moulded grip.
Have to agree with that Fuji produce some lovely retro cameras today.
Ian
johnriley
Posted 21/02/2016 - 14:34 Link
Comment Image


December 1977 and some real information in a double page spread. For once, the case is being laid out for the benefits of the MX.
Best regards, John
smc
Posted 23/02/2016 - 18:47 Link
This is the advert I remember most and the one that pointed me to the MX. Still love it.
RussV
Posted 24/02/2016 - 13:35 Link
The MX wasn't just for carrying around and shooting, for more scientific or industrial use it could take a bulk film back and a high speed motor drive, hence the rubberised silk shutter. I've still got my MX.
womble
Posted 29/02/2016 - 21:14 Link
RussV wrote:
The MX wasn't just for carrying around and shooting, for more scientific or industrial use it could take a bulk film back and a high speed motor drive, hence the rubberised silk shutter. I've still got my MX.
The motordrive* and the bulk film backs are quite rare and go for a fortune now!

K.

*Not the more mundane winder.
Kris Lockyear
It is an illusion that photos are made with the camera… they are made with the eye, heart and head. Henri Cartier-Bresson
Lots of film bodies, a couple of digital ones, too many lenses (mainly older glass) and a Horseman LE 5x4.
atlrob
Posted 08/01/2017 - 19:15 Link
To make reading easier download the image then open that download in a jpeg viewer and increase size if image.

Works well for some of the pages
Edited by atlrob: 08/01/2017 - 19:20
JAK
Posted 08/01/2017 - 19:33 Link
atlrob wrote:
To make reading easier download the image then open that download in a jpeg viewer and increase size if image.

Works well for some of the pages
One post in three years! Careful!!
John K
Pena
Posted 26/06/2017 - 14:55 Link
I love some of these old ads. Reminds me of this and how Kodak loved a bit of tongue in cheek: https://readwrite.com/2014/01/27/vintage-camera-ads-instagram/
angerdan
Posted 16/09/2018 - 18:53 Link
richandfleur wrote:
I see a genuine link for Pentax to do an Olympus and release a retro camera. Their bodies looked awesome before the move to the bulky digital moulded grip.
The KP is kind of retro.
michaelblue
Posted 17/09/2018 - 17:35 Link
angerdan wrote:
richandfleur wrote:
I see a genuine link for Pentax to do an Olympus and release a retro camera. Their bodies looked awesome before the move to the bulky digital moulded grip.
The KP is kind of retro.
Regards,
Michael
michaelblue
Posted 17/09/2018 - 17:38 Link
angerdan wrote:
richandfleur wrote:
I see a genuine link for Pentax to do an Olympus and release a retro camera. Their bodies looked awesome before the move to the bulky digital moulded grip.
The KP is kind of retro.
....and a fantastic camera it is too. I swapped my K3ii for a KP, image-wise it beats the K3ii hands down
Regards,
Michael

Add Comment

To leave a comment - Log in to Pentax User or create a new account.



Proudly supporting Pentax User

Samsung Logo Asahi Pentax Logo