Pentax's new $900 Digital SLR
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"According to an article published in Nikkei Electronics, Pentax are planning to introduce a new digital SLR aimed at 'general consumers' that will cost around 100,000 YEN (approx. $900). One discrepancy in the news article is mention that "the company intends to ship about 100,000 units by March 31, 2004", we assume this is a typo and should read "March 31, 2005". This would tie into an announcement at Photokina in September. If correct this will be yet more good news for the 'affordable' end of the digital SLR market. Pentax's current digital SLR, the *ist D is currently retailing for between $1,200 and $1,600.
Original news article (The Nihon Keizai Shimbun):
Pentax to Offer SLR Digital Camera for Mass Market
June 3, 2004 (TOKYO) -- Pentax Corp plans to introduce this fall a SLR (single-lens reflex) digital camera aimed at general consumers that will retail for a little more than 100,000 yen.
Monthly production will be set at about 20,000 units, and the company intends to ship about 100,000 units by March 31, 2004.
Pentax began selling higher-end SLR digital cameras last September that retailed for around 190,000 yen, and it is now looking to expand demand by reaching out to ordinary consumers. The firm aims to raise the consolidated sales from its digital camera business by about 40% to 70 billion yen in fiscal 2004."