Pentax On The Buses

Literally, the same banner that's at the top of this page is on the side of the buses in Manchester.

Clearly new advertising channels are being used to gain a wider audience.

Cool

Ooh, that's good news. And sensibly timed also. Great to see Pentax getting out there a bit.

Now they need a chameleon ad, composed exclusively of different coloured K-xs...

A little self confidence and forward planning coming back the Pentax brand, good to hear.

Has anyone managed to photograph one of these buses yet?

I did a quick search & came up with these:
Please note that these are not my images & should be accredited to the original photographers.

Hamburg



Unknown



No Manc sightings on the web that I can find. Who's going to be the first to capture one ?

I love the long ad on the second bus - I am surprised I havent seen it elswhere. It is from the USA perhaps? Or is it the SRS tour bus?!

I think it is a USA bus. The SRS tour bus sounds like a good plan. They're introducing Pentax lens rental soon, so how about a mobile library type affair, touring the UK.

Yes it's an USA bus, I believe it was for the PMA?

First I have heard of the PMA. Is it an association for stressed women?

I thought this thread would reveal that Reg Varney had been outed as a Pentax user!

Ah come on you don't know it!
Shame on you, most of the time Pentax introduce their new stuff their.

PMA stands for Photo Marketing Association International that is an International Convention and Trade Show that is hold in Las Vegas every year.

I do think Pentax would do well to assemble a tour bus/roadshow and take it to events that aren't necessarily directly related to photography. I'm thinking of RIAT (Royal International Air Tattoo) for example - pretty much everyone at this event has a camera with them and at least some interest in photography. Motorsport events and festivals would also be good venues. RIAT seems to have a regular stand from a discount equipment supplier with memory cards, compact cameras, monopods/tripods, etc so there must be some money to be made.

Thing is, they will inevitably sell more point and shoot compacts but they just might get their DSLRs noticed more often. Especially if they did something neat like displaying the original three K series SLRs next to the new digital range, then demonstrating that you can still use lenses from 1975.