Pentax adverts

The uniforms have SWAT written on them and the building behind has a BANK sign

Maybe its just the Swedish having a laugh at the Americans

What happened to the ad with the K-7 sitting on a rock in a torrid stream, covered in mud? Playing to one of it's strengths. Perhaps that was a web only ad though.

Same here I like the first two as well... I thought that I was the only one who could laugh about them
I believe they are from Germany, at least they are created in Düsseldorf.

Pentaxophile you mean this one?


It's a Russian one and it's quite good but too much text for my liking.

The writing on the uniforms reads SWAT, an american police acronym for Special Weapons and Tactics (team). I've clearly lost the power of sight since I cannot see any web address on either of the first two ads!

What is the car model BTW?

Well the photos are on a site and the site is... .com... I've no idea how it comes to Sweden.
With the photo with the woman, there is a webadress on the poster, it's Pentax.se so sweden.

Here is the information for the first two shots, don't know the market for it...

I must admit that having a second look at the first two given the comments above I realise that I missed the humour.

In the first one I just saw mlitary uniforms and people showing off their guns.

In the second I saw an image that I did not understand.

The third image was plain voyeurism.

Pehaps I am not get out enough... I must admit I tend to ignore most adverts and therfore skim them like I did with the ones you posted Stefan

Dave

Dave an ad must get to you within a second if it didn't touch you then it failed, the trick is to make it simple and powerful.

The first two shots might have been fine but they are a bit complicated you really need to look at them, certainly the first one.
If it was a commercial on the TV the movement of the bank robbers might have stimulated your eyes so that you notice them in a second.

ps. isn't photography a type of voyeurism?

That's probably why I rarely include people in my shots. I hate invading their 'space' just as I would hate mine being invaded
Dave