How an Ad Agency Hires a Photographer
So many sucessful people think that sharing is bad for business.
(people will copy my ideas.....oh no...)
I don't get the logic, in that.
(offering a neighbour some gardening advice, or a tool or two doesn't mean his house will wind up looking just like yours. it can't hurt your property value, if every other house in the neighbourhood, looks good).
It will be nice to see more pros shooting pentax, and raising the bar as far as image quality is concerned.
What are your thoughts/advice about having/getting agents/photo reps?
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428 posts
17 years
Paris,
France
After looking at several books, three to five are chosen by the agency. These books will go with the CD, AD AE to the client. The AD will generally have a preference and fight for it on occasion. The client has the final say, with some diplomatic coaxing. Now prior to that meeting the AB knew the daily rate of the photographer. This doesn't include royalties.
Once the photographer has been chosen the Photographer and the Photographer Agent will come to the agency to be briefed by the AB, AD and often CD. The AB will ask which team they wish to work with. I.e, Model agency (model or model's), hair, make-up, fashion/beauty stylist, set designer, retoucher, studio, lights etc. The AB will negotiate with the agents of all of the above talent in a similar fashion as was done with the photographer.
Dates for the shoot are coordinated and confirmed.
On the day of the shoot a team of up to twenty people may be on the set. Agency, Client and Team.
Payment is 90 days from presentation of final images.
Ben